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0843 289 4644

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22 Low Farm Place, Moulton Park Industrial Estate, Northampton, NN3 6HY, United Kingdom

Tel +44 (0)843 289 46 44 | +44 (0)7941  101 333    (out of office hours)

Fax +44 (0)844 357 66 88 | email info@bos-switchboard.co.uk

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Get in touch with us

Tel. +44 (0)843 289 4644    Fax: +44 (0)844 289 6688

Email. info@bos-switchboard.co.uk

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call tracking overview

Tracking a Marketing Campaign?

you need to know what's working!

Google Analytics integration

 

Track the number of phone calls you receive from each web page or web site. Use multiple phone numbers on your web pages to assess where your phone calls are coming from. Use Google Analytics along with your free online switchboard to monitor and analyse your call traffic alongside your website traffic! Optimise your on-line advertising and save your business a fortune!

 

If you have an e-commerce site or your business relies on web traffic then 'web tracking' and now 'call tracking' are a must haves. Why not ask your web developer or SEO professional how 'call tracking' can help your business?

 

 

If you are involved in SEO, have an e-commerce site or your business relies on web traffic then 'Web tracking' and now 'Call tracking' is a must have. Why not ask your web developer or SEO professional how 'Call tracking' can help your business?

 

At last a free and comprehensive SEO and call tracking solution which enables you to track the phonecalls you receive from your web pages or websites. Use multiple phone numbers on your web pages to track where your phone calls are coming from. Use Google Analytics along with your free online switchboard to monitor and analyse your call traffic alongside your website traffic. Optimise your online advertising and evaluate your R.O.I. from online advertising.

Keyword Tracking... Find out how you can track different keywords.

Keyword call tracking component:

 

A free component to use on your website which enables you to track which keyword searches result in a phone call.

 

This JavaScript component enables you to display a different phone number based on what keywords your visitor used to find your website. By combining this script with multiple phone numbers under your switchboard account you can effectively track your keyword to phone call conversions. This product requires that you have a selection of numbers, the more numbers you use the more specific you can be with your keyword call tracking. We provide two separate numbers for free when you open an account, there are also cost effective packages available offering additional numbers.

 

There is no limit to the number of different keywords you can track. If the majority of traffic to your website is from 15 different keyword searches you can have a different number for each of them to see just how many phone calls you are receiving and which keywords were used to find your website. This is the most accurate and precise keyword tracking available.

Google Analytics... Find out more about Google Analytics Integration.

Pay-Per-Click (PPC) call tracking component

 

A free component to use on your website which enables you to track whether your website visitors are coming via paid Google search links or not.

 

This JavaScript component enables you to display a different phone number based on whether your website visitors are coming via paid Google search links or not. By combining this script with multiple phone numbers under your switchboard account, you can effectively track the difference in conversion rates between visitors coming via a paid link and those coming from other sources. To start using this call tracking feature all you need is the free script from below and the 2 free queue numbers which we provide with your free switchboard account.

 

Referrer call tracking component

 

This is a free component to use on your web page(s) that enables you to track phone calls from different web referrers.

 

This JavaScript component enables you to display a different queue number based on where your visitor was referred from allowing you to see what percentage of visitors from a particular referrer convert into a phone call. This product requires that you have a unique number per referrer that you wish to track. Additional numbers are available from the upgrades page on your online switchboard account.

 

There is no limit to the number of different referrers you can track, so if the majority of traffic to your website is from 6 different referrers, you can have a different number for each of them to see just how many phone calls you are receiving from the visitors they are sending your way.

 

You can use this tool in conjunction with "Campaign reporting", another powerful switchboard feature to run more in-depth analysis on the quality of the traffic and their conversions to actual phone calls. Campaign reporting can be used to track calls from any advertising medium including print and is available to all switchboard users as a free utility.

 

Google Analytics...

Find out more about Google Analytics Integration.

Swithboard Free Powerful Analytics

Full Google (SEO) Call to Web Analytics